More Samplings Of A Showman's Art


Just a couple of nicely designed theatre ads that bespeak the fine showmanship that characterized the early forties. I really like "Forget The War!" as a header --- and that twenty-one cent admission must have been quite a lure. The kid on the telephone for the Valentine Theatre is a nice touch as well, and what a surprise it must have been for Mr. and Mrs. Bob Goldenetz to open the newspaper and discover that they’re to be admitted free with the ad and a "service charge". That last proviso has me a little baffled --- just what is a service charge for a movie theatre? It had to be a nominal amount, since the admissions were so low to begin with.