Pop-up stores , guerilla restaurants, they are the new thing. Existing from an hour to a few weeks, they can appear in derilict warehouses or in the best streets.The marmite store, do you know about marmite? A peculiar black sandwich spread made from a yeast extract that is a by-product of beer brewing.
For children of English, South African or New Zealand background this is as iconic as Noddy, dinky toys or buzzy bees.
As they say you either love it or hate it.
Their pop-up store in Regent St will exist a few weeks (until the end of the year).
