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The growers are fighting back against the supermarkets who dictate how food will be produced. Just the other day I read that one of the supermarkets wouldn't buy local carrots because the shape wasn't perfect. They would rather have perfect flown from the other side of the world.
As a result we are seeing more and more local markets where the growers and independent producers are selling direct to us.
Made in Britain is one such market. You'll find them in Central St Giles in Holborn every Saturday and Sunday.
I bought a couple of those cheeses last week. Delicious!