Wednesday, March 18, 2009

Gustav Stickley's Craftsman Magazine


Illustration: The Craftsman magazine cover, January 1904.

The first issue of Gustav Stickley's The Craftsman magazine was produced in 1901. From its inception it was meant to be seen as a vehicle to promote the philosophy of the English Arts & Crafts movement across North America. This can be seen quite clearly with its first issue, which was dedicated entirely to the recently deceased William Morris, while the second issue was dedicated to the also recently deceased John Ruskin.

However, as the magazine matured it gradually took on a more native, home-grown element, promoting the by now burgeoning American Arts & Crafts movement. The magazine took the basic ideas behind the English Arts & Crafts philosophy and moulded them to suit an American environment.

The magazine promoted an all-encompassing simple life philosophy, which included in its remit, architecture, interior design and decoration, gardening and lifestyle. This largely home-grown idyll had elements of colonial reminiscences, so while the English movement tried to foster links with the English and European medieval period, the American tried to forge links with its own historical infancy. Of course, it must be admitted that most of the Arts & Crafts linkage with past eras was based largely on a fictitious nostalgia, but in the end that really is not that important. What is important is that the American Arts & Crafts movement which was a fairly broad grouping of elements from a number of disciplines including architecture, furniture, metal, ceramic and textile design, was making the first steps towards a recognition of American cultural uniqueness.

The gradual independence of the American Arts & Crafts movement from the European and particularly English movements, helped to foster the idea of America as a separate entity in its own right.

The Craftsman magazine by highlighting and encouraging the home-grown elements of the Arts & Crafts philosophy, helped to embolden the differences rather than the similarities between the two continents. Although the international aspect of the Arts & Crafts movement was tangible and many of the different national groups around the world did share a similar philosophy, the great strength of the Arts & Crafts movement was that it was adaptable to any number of native customs and cultures. It did much to bolster a reconnection that those cultures had with their own native history and traditions, which were then transmitted into contemporary architecture, design and craft. 

The Craftsman magazine ceased publication in 1916. The impending threat of American involvement in the First World War and the general disruption of markets and finances caused by that war put an end to the magazine. However, during its fifteen years of publication it had become the most read magazine of its type across North America and had helped to foster a dynamism within American mediums like architecture, interior decoration, furniture, metalwork and ceramics, which was to long outlive its short publication run.
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