Today's 1943 Show Schedule


Boy, to have lived back then! Seeing shows like these, at a time when people really got excited about going to the movies. Some of us were just born too late, I guess. The flyer shown here is actually on cardboard stock, with movie info on both sides. It’s a co-op ad among the three local theatres in "Mattoon" (where is that?), and was distributed gratis to patrons and townsfolk. Friends who grew up in that era tell us that these things were mailed out as well. Must have been fun checking the mailbox for such treats. Note the sidebar about Alan Ladd going into the Army right after finishing China, and imagine getting into the show for a dime! And seeing pictures like Across The Pacific and Yankee Doodle Dandy for eleven cents!! Now they want seven or eight dollars to see Rumor Has It. And it is on that happy note that we adjourn for breakfast.